The British Woman’s Preference for a Big Night In
British women have a long-standing love affair with a good night out, but new research from No7 reveals that the preference for a night out is slowly being overtaken by a love for a big night in. In a survey of 2,000 British women, 65% of women stated that they prefer a night at home and a good night’s sleep over a night out dancing.

  • Key findings from the survey:
  • 65% of British women prefer a night at home and a good night’s sleep over a night out dancing
  • 51% of women prefer staying in and 40% actively look forward to going to bed early
  • 5% of women prefer going out with their girlfriends and having a Cinderella partying experience

 

Why the Shift in Preference

The shift in preference from a night out to a night in can be attributed to a variety of factors, including the increasing awareness of the importance of self-care and the growing desire for relaxation and rejuvenation. In today’s fast-paced world, women are looking for ways to unwind and recharge, and a big night in is often seen as a more relaxing and rejuvenating experience than a night out on the town.

Music as Part of the Evening Routine

Music is a significant aspect of any evening routine, and 38% of women still enjoy listening to music as part of their evening routine. Many of these women listen to the same club tunes that they used to get ready to go out, which highlights the enduring appeal of dance music and the role it plays in many women’s lives.

Music Preferences Percentage of Women
Listening to club tunes 25%
Listening to relaxing music 40%
Listening to calming music 15%

 

No7’s Response to the Shift in Preference

In response to the growing trend towards a big night in, No7 has partnered with a sleep scientist and DJ to create a relaxing bedtime routine. The brand has commissioned a remix of the iconic 90s club classic, Rhythm of the Night, into a soothing relaxation-focused version.

Remixing Rhythm of the Night

The remix has been carefully considered to ensure listeners surrender to relaxation. The track introduces soothing instrumentals, slower pace, and lowered frequency of the vocals, creating a sedative effect on the brain. The remix also complements the ideal heart-rate for relaxation and sleep, with soft mimics of heartbeats as the track draws to an end.

“The beats, tempo and sound patterns in the track have been aligned with the body’s natural circadian rhythms to help people wind down and be lulled into a restful sleep.” – Dr Iuliana Hartescu, sleep scientist

 

A Message from Sara Cox

Sara Cox, the sleep scientist and DJ behind the remix, comments on the collaboration with No7, stating: “I’m so excited to be part of this campaign with No7, to celebrate the beauty of a big night ‘in-in’. I used to love partying to club classics like ‘Rhythm of the Night’, and as someone who now also relishes a big night in, it’s been great fun partnering on the reimagining of an iconic 90s club anthem. The new track is all about finding a slower, more soothing beat to help wind down, creating a relaxing bedtime routine, and getting our skin ready for a night-time skin repair rush hour. I like to think of it as prepping my skin for its own private after-party of renewal!”
 

The Benefits of a Big Night In

A big night in offers numerous benefits, including improved sleep quality, reduced stress levels, and increased relaxation. By incorporating a big night in into our routines, we can prioritize our well-being and take care of our skin, which is essential for maintaining a healthy and radiant appearance.

The Ideal Night’s Sleep

No7 scientists have found a skin ‘rush hour’ when skin repair peaks between 2am and 4am, highlighting the importance of a good night’s sleep for skin. A big night in provides the perfect opportunity to prioritize sleep and allow our skin to repair and rejuvenate itself during this critical period.

Conclusion

The rise of the big night in is a positive trend that celebrates the importance of relaxation, self-care, and rejuvenation. By prioritizing a big night in and incorporating it into our routines, we can improve our sleep quality, reduce stress levels, and increase relaxation. No7’s remix of Rhythm of the Night is a great example of how music can be used to create a relaxing bedtime routine, and we can look forward to many more collaborations between No7 and innovative artists in the future.